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Alvaro Rodriguez

Hi, I'm Alvaro Rodriguez. Welcome to my profile!

Alvaro Rodriguez is a multicultural executive with solid sales, technology and business background experienced in the management and integration pre-press and publishing systems. International Sales & Marketing Experience. Manage a network of dealers throughout the US, Canada and Latin America. Created and maintained the company's social media presence. Great listener, with a extensive sales and sales support track record. Multi-Lingual (English, Spanish, Portuguese)

Alvaro Rodriguez's Background

Alvaro Rodriguez's Experience

Director of Global Expansion at The Color Management Group

September 2011 - February 2013

In charge of The Color Management Group's expansion to Latin America and Asia. Vendor relations, plus online presence. advanced the company's social media presence, including The Color Management color blog, Twitter feed and enhanced the CMG's Facebook page. As part of his technical role, Alvaro has been a speaker at color management venues and conferences about the pressing issues of our industry. Alvaro is also the Color Management Group's West Coast Technical Director.

VP of Sales for the Americas at Compose Systems, Inc.

October 2007 - September 2011

Responsible for sales for the Americas. Strengthening dealer network in US and Latin America. Increasing marketing presence of Compose in the region. Partnering with hardware manufacturers to carry Compose's workflow products with their CTP solutions.

Latin American Manager at Compose Systems, Inc.

August 2004 - October 2009

Established a dealer network for throughout Latin America, that markets, sells and supports Compose Systems' products in the region. Organized dealer training and seminars for end users. Overseeing installation, service and support of Compose Systems, Inc. products including products such as Express RIP (Harlequin Based), Express Workflow (PDF/X and 1 bit tiff), imposition, trapping, JDF, CIP3 and color proofing. Calibrating offset presses using AM and FM screens so they produce the desired dot gain. Integration and automation of traditional pre-press workflows with digital printing. Designing, implementing and maintaining a series of databases to keep track of customers, parts, products and their location in the field, proposals, and RMAs. Extensive experience integrating legacy software / equipment with the company's products, such as imagesetters, platemakers and digital copiers and digital presses.

Support Manager at Compose Systems, Inc.

November 1998 - July 2008

Support Manager for US/Latin American operation. Oversee the installation, service and support of customers with Compose Systems, Inc. products such as Express RIP (Harlequin Based), Express Workflow (PDF/X and 1 bit tiff), PDF Imposition and color proofing. Work together with customers and software developers to provide custom solutions to match customer's needs.

Support Manager at Digital Data Publishing

November 1996 - November 1998

Worked as software support manager for DDP Inc. DDP, Inc sold, installed and integrated Harlequin Software RIPs (postscript), OPI, editorial Systems for newspapers, Content management systems, plus several desktop publishing applications. I was deeply involved in sales support, installations and integration of our products. I also was in charge of development and supporting our internal FileMaker Pro database, e-mail servers and internal office network. Our network was made up of Macs and PCs.

Latin American Sales, Sales Support at Cascade Systems

August 1995 - November 1996

Visited almost every major newspaper in Latin America to demonstrate Cascade Systems content management products.

Owner at Consorcio Logic

1989 - 1995

Apple and Agfa dealer in Caracas, Venezuela. Developed a strong sales, support and service organization.

Programer at Fabrikasa

1984 - 1985

Helped Code a construction company admin system in Basic on a UNIX system.

Owner at ARB Digital

2012

ARB Digital is a Sacramento, CA based digital printing. Specialized in high quality printing on alternative surfaces and media. Including ceramic and glass tile, as well as metal, wood and stone. We carter our printing services to architects, contractors and interior decorators. Out customer list includes the State of California to web based sales. ARB-Digital also provides color management consulting services to the graphic arts world, from users of these technologies to industry vendors.

Alvaro Rodriguez's Education

Universidad Metropolitana (VE)

1985 – 1991

Colegio Don Bosco

1983 – 1984

High School


Boca High


Alvaro Rodriguez's Interests & Activities

Outdoors, cooking, music, Land Cruisers

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